Last year, my writing partner Ines Mergel and I signed a contract with Jossey-Bass/Wiley to author a government guide to social media. The product of our collaboration is a handy little tome called: Social Media in the Public Sector Field Guide: A practical approach to designing and implementing government social media strategies. Yes, I know it isn’t the most creative title, but it does get the point across!
The book is a guide for the social media novice – the government employee who is tasked (either by assignment or design) to develop and support the agency’s social media efforts. The book covers the origins and value proposition of social media in government. It explores the most successful tools and how to use them. We also cover the strategies, policies and tactics to ensure a successful launch and long-term value. The guide includes dozens of real-world examples and several case studies and testimonials from government 2.0 rock stars to help make the content practical and accessible.
The peer reviews starting rolling in about a month ago and I am happy to report that we’ve just submitted our edited manuscript back to the publisher for review. Please join me in a collective woot on reaching such a great milestone! If you think this book might be helpful, please stay tuned for more updates as we get closer to a release date.





A couple of weeks ago, I was doing some male bonding with my son and father-in-law. We were up at the family cabin, trying out the composite bow my son had received for Christmas. We were all feeling quite manly as we took turns thocking plastic-shafted arrows into a ferocious styrofoam target at fifteen paces. On my son’s third round, he took a shot and hit the target on the very outside edge, causing it to spin and topple.
Last week I jotted down about 20 stanzas of this poem. This in and of itself is weird cause I haven’t written any poetry for public viewing since my songwriting days over a decade ago. But as I was writing these rhyming couplets, my mind raced ahead to details of it in story form. And I knew that while these details were good, they wouldn’t work in the lyrical flow I was concocting. Hmmm…what to do…what to do…